
Understanding the Music Artist Psyche
An foundational study to inform product strategy and direction.
B2C research identifying a musician's core motivations, pain points, and reasons for platform usage.

Benchmarking Usability
Establishing a baseline for product UX.
B2C research evaluating the current website's information architecture.

Assessing the Checkout Process
An evaluative study for a mother/daughter duo selling Malaysian specialty items.
B2C research examining usability of the current website.

0➝1: Reimagining the Job Search Process
An early-stage exploration of creating the ideal job board for remote workers.
B2C research investigating potential new features.

Getting Introspective with Mental Health
A platform for people to learn about and manage their mental health.